QMS NZ Accelerates Digital First Strategy
QMS NZ delivers a significant step change in the New Zealand digital out-of-home landscape, with the announcement of an exclusive long term strategic partnership with iSEE Digital. The initiative introduces a further 21 digital roadside billboards to QMS NZ’s existing quality digital network, with 19 sites located across Auckland, as well as extended coverage in Rotorua and Whangarei.
Positioned as ‘Greater reach in Greater Auckland’, the billboards are prominently positioned on busy major arterials North, West and South of the CBD to reach localised urban audiences, as well as rush hour commuters. As Auckland commuters know only too well, these urban arterials experience consistent, heavy traffic delivering high DTV’s, as well as increased audience engagement due to slow moving traffic at peak times.
QMS NZ CEO, Mike Porter said “This is a transformational step change not only for QMS NZ but for the broader NZ out-of-home industry, enabling us to meet increasing advertiser demand for high quality, high performing digital outdoor. Together, with our existing market leading large format digital portfolio, we now deliver a unique and improved high impact network encompassing reach, frequency and unrivalled audience impact. Our multi-format digital platform now extends across all of Auckland, delivering true broadcast capability and capturing key additional coverage in the North Shore and across Greater Auckland.”
We are thrilled with our increased capability to more effectively meet our customers’ campaign objectives, we will continue to invest in the expansion of our digital portfolio, and remain committed to introducing innovative technology to support and enhance our market leading product base.
- Mike Porter, QMS NZ CEO