News.com.au has unveiled their cheeky outdoor media creative across QMS’ national digital billboard network as a part of their cross-platform ‘News in Colour’ consumer campaign. In collaboration with Bohemia Group, News.com.au’s outdoor campaign sees pop culture and news colourfully collide across QMS’ iconic large format digitals in a series of contrasting stories that echo the current news cycle.
IMMEDIACY
Reflecting the brand’s position of presenting the ‘News in Colour,’ the thought provoking and colourful creative is ingenious in its contextual relevancy, with News.com.au having complete flexibility to make creative changes as news stories unfold.
Steve Bovey, General Manager of Operations at QMS commented on the immediacy of the campaign saying ‘News.com have the unique ability to cleverly communicate key headlines in a tactical and relevant way in accordance with the news cycle. The immediate and fast-paced scheduling of their creative is a direct reflection of the way in which the site operates to break news as it happens.’
In some instances already we are under 12 hours from news breaking to a live billboard nationally. The story breaks, we crack creative concept with contrasting news story, design and dispatch. Digital outdoor allows us to connect with culture at scale.
