‘Every day is beer batter chip day‘ thanks to McCain’s effective use of dayparting technology across QMS’ digital network.
Powered by the QMS Digilab, the campaign saw selected digital sites across the Eastern Seaboard come alive with multiple creative variations for each day of the week.
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Through creating a personalised and relatable campaign, McCain sought to encourage Australians to make every day special with their Beer Batter Chips.
